The Shopify subscription app that builds a business, not just a subscribe button.

Recurring product subscriptions, prepaid subscription terms, build-your-own boxes, merchant-curated subscription boxes, product bundles, and memberships. Plans apply to individual products, specific variants, or entire collections.

Curobi is not another subscribe button. It was built around problems Shopify merchants have lived with for years: rebuilding next month's box on the 28th (in Curobi you curate this month and the next three in one sitting, and the right month ships itself), subscribers who cancel because they could not skip or pause (a self-service portal on every plan, with save offers from Starter), failed cards that quietly cancel customers (automatic retries, update-card emails and auto-pause from Starter), and box formats gated behind $299–$499/month plans plus a percentage of every order (curated, Build-a-Box and one-time boxes on the $69.99 Pro plan, with 0% Curobi transaction fees on every plan). Underneath sits a billing core built around idempotent, no-double-charge processing on Shopify's native checkout. If you need SMS flows, A/B testing, or enterprise-scale tooling, Curobi is not there yet; if you want a real subscription program without a transaction-fee tax, it is.

Shopify's free native Subscriptions app is a fine place to start if you sell one or two products on a simple recurring schedule. Most stores outgrow it: there are no build-your-own or merchant-curated boxes, Shopify documents that bundles aren't compatible with it, its customer portal stops at skip, pause, resume, cancel and payment or address edits, and while it does run configurable failed-payment retries there is no recovery workflow around them and no cancellation save flows. Curobi runs on the same native Shopify Subscription Contracts — so you keep Shopify's checkout and billing — but adds the boxes, bundles, self-service portal, and churn recovery that growing stores need, without adding a per-transaction fee on top.

A self-service customer portal lets subscribers pause, skip, and cancel on every plan, with quantity changes, product swaps, and rescheduling from Starter. From the Starter plan, cancellation save flows offer a pause or skip at the moment of cancellation, and failed-payment retries plus update-your-card emails reclaim charges that would otherwise lapse; Growth adds a recovery dashboard and churn insights to show what's working.

Yes. Curobi's purchase-option widget renders inside your existing Shopify theme via app blocks and app embeds — no theme swap and no separate checkout. Because subscriptions run on Shopify's native Subscription Contracts, the tools already in your stack — reviews, loyalty, email and SMS, analytics, and upsell or bundling apps — see subscription orders exactly the way they see any other Shopify order, with no proprietary billing layer to integrate around. Headless and heavily customized themes are supported through the same Shopify app-block placement. Curobi also connects directly to Klaviyo, Gorgias and Shopify Flow on every plan, including Free.

Curobi has five plans, each billed every 30 days through Shopify and each including everything below it. Free ($0) covers up to 50 active subscriptions with Subscribe & Save plans, the product-page widget, a self-service portal, a dashboard, branded emails, the Klaviyo, Gorgias and Shopify Flow integrations, and the developer API. Starter ($9.99, up to 250) adds portal editing, automatic failed-payment retries, and cancellation save offers. Growth ($19.99, unlimited) adds the recovery dashboard, churn and cohort analytics, and revenue forecasts. Business ($29.99) adds Mix & Match bundles, gift subscriptions, win-back emails, the Subscription Risk Center, CSV migration, and outbound webhooks. Pro ($69.99) adds curated boxes, Build-a-Box, one-time box sales, and fixed-calendar billing schedules. Every plan charges 0% Curobi transaction fees, so your bill never rises with your subscription revenue.