Keep subscribers who were about to cancel
When a subscriber clicks cancel, the reason is often solvable: too much product, a tight month, wanting a break. A save flow intercepts that moment and offers the fix before accepting the cancellation — one of the most effective retention features a subscription program can have.
Curobi's cancellation save flow is the sequence a subscriber sees when they try to cancel — presenting an alternative such as pausing, skipping a delivery, changing frequency, or a retention offer — designed to keep customers who would otherwise leave over a fixable, temporary reason.
On the Starter plan and up, Curobi presents cancellation save offers (a pause or a skip) at the moment of cancellation. They pair with a self-service portal — subscribers can pause, skip, or cancel on every plan, with quantity changes, product swaps, and delivery-date edits added on Starter. It works because it aligns with why people actually cancel.
Save flows attack voluntary churn — the customer actively choosing to leave. They complement recovery (dunning), which attacks involuntary churn from failed payments. A healthy subscription program attacks both.
What Cancellation Prevention gives you
- Retention offers presented at the moment of cancellation
- Offer a pause, skip, or frequency change instead of a hard cancel
- Pairs with the self-service customer portal
- Targets voluntary churn, complementing failed-payment recovery
Related terms: Cancellation Save Flow, Churn.
Questions merchants ask
- How does Curobi reduce churn?
- A self-service customer portal lets subscribers pause, skip, and cancel on every plan, with quantity changes, product swaps, and rescheduling from Starter. From the Starter plan, cancellation save flows offer a pause or skip at the moment of cancellation, and failed-payment retries plus update-your-card emails reclaim charges that would otherwise lapse; Growth adds a recovery dashboard and churn insights to show what's working.