The Shopify subscription app built for beauty brands.

Why beauty subscriptions are their own problem

Beauty is two subscription businesses inside one catalog. Half of it is discovery — new shades, seasonal edits, limited drops that people subscribe to for the reveal. The other half is replenishment — the mascara, cleanser, and foundation someone re-buys on a predictable schedule. A subscription tool that only handles one of those leaves the other on the table.

The category also lives on merchandising and margin. Sampling and gift-with-purchase are core, so a real per-item box cutoff and true build-your-own selection matter — and a tool that skims a percentage of every recurring charge eats straight into already-tight cosmetics margins.

What you can run

Built on Shopify's native rails

Every recurring charge runs on Shopify Subscription Contracts and Shopify's own checkout — there's no third-party billing processor, no redirect, and Curobi never touches or stores card data. Your reviews, loyalty, email/SMS, and analytics apps see subscription orders exactly the way they see any other Shopify order. It also keeps your products on the same native product and checkout layer Shopify exposes to its agentic-commerce and AI shopping features, instead of behind a proprietary widget those agents may not read.

Setting up a beauty subscription

1. Create your subscription plans

   Set the cadence and any subscribe-and-save discount, and apply it to hero replenishment products, specific shades or variants, or a whole collection.

2. Add the purchase-option widget

   The widget renders inside your existing theme so shoppers can buy once or subscribe from the same product page — no separate checkout or redirect.

3. Set the box cutoff

   For curated boxes or build-your-own kits, set the cutoff so each subscriber's selection is locked before the recurring charge is created and the box is packed.

4. Turn on the portal and recovery

   A 24/7 self-service portal (skip, pause, swap shades, change frequency) and automatic failed-payment recovery are included, so subscribers manage their own routine without emailing you.

Keeping beauty subscribers (reducing churn)

The biggest churn drivers in beauty are the same four everywhere: price, product piling up between deliveries, wanting more variety, and failed payments that silently cancel customers who never meant to leave. Curobi counters each — a self-service portal to skip or change frequency when the shelf is still full, build-your-own and rotating curated boxes so nobody tires of the same shade, save flows that offer a pause instead of a cancel, and automatic dunning that retries declined cards. Letting a customer skip instead of cancel is the single most effective lever a subscription program has — see churn for why.

Switching from another app

Moving off a tool that takes a cut of every recurring charge is free: Curobi provides CSV-based migration from Recharge, Appstle, Loop, Bold, or Seal without interrupting active subscriptions. Compare the specifics: vs Recharge, vs Appstle, or vs Loop.

Beauty brands FAQ

Is there a Shopify subscription app for beauty brands?

Yes. Curated beauty boxes that rotate monthly, build-your-own kits with a per-item cutoff, and subscribe-and-save replenishment are all native features in Curobi, not workarounds. Paired with 0% transaction fees and CSV migration from Recharge, Appstle, Loop, Bold, or Seal on the Pro plan, it fits beauty brands that want both discovery and replenishment without giving up a cut of every recurring charge.

Can I run both a monthly beauty box and replenishment subscriptions?

Yes. Curobi supports curated and build-your-own boxes for discovery alongside straightforward subscribe-and-save plans for replenishment, at the same time. A subscriber can get a rotating monthly box and a recurring order of the products they finish, each on its own cadence, all managed from one customer portal.