CUROBI
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Solutions · Pet brands

The Shopify subscription app built for pet brands.

Pet is the textbook auto-ship category — food and litter bought on a cadence set by how fast a pet gets through them. Curobi runs consumption-based replenishment, build-your-own bundles, and curated treat boxes on Shopify's native billing with 0% transaction fees and migration from your current app on the Pro plan.

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Why pet food subscriptions are their own problem

Pet food is bought by consumption, not by whim. A bag lasts roughly a month, sizing scales with the animal, and the whole value of a subscription is that the next bag arrives before the current one runs out. That makes cadence accuracy and reliable delivery timing the product — not a nice-to-have.

It also makes failed payments unusually costly. When a charge silently declines, a pet still has to eat — so a lapsed subscription is a real problem for the customer, not just churn on a dashboard. Recovering those payments quietly and keeping the reorder cadence intact is where a pet program is won or lost.

What you can run

Auto-ship replenishment

Recurring food, litter, or supplement orders on the cadence that matches how fast a pet gets through them — the core of any pet subscription, with a subscribe-and-save discount to make it the default choice.

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Build-your-own bundle

Let owners assemble a recurring order across food, treats, and supplements from your eligible products. A per-item limit and cutoff lock each selection before billing.

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Curated treat box

A merchant-curated box of toys, chews, and treats that rotates every month — the discovery layer that keeps a pet program fun on top of the practical reorder.

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Prepaid multi-month

A fixed 3- or 6-month term billed upfront — strong for gifting a new-pet starter plan and for locking in retention on a predictable staple.

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Built on Shopify's native rails

Every recurring charge runs on Shopify Subscription Contracts and Shopify's own checkout — there's no third-party billing processor, no redirect, and Curobi never touches or stores card data. Your reviews, loyalty, email/SMS, and analytics apps see subscription orders exactly the way they see any other Shopify order. It also keeps your products on the same native product and checkout layer Shopify exposes to its agentic-commerce and AI shopping features, instead of behind a proprietary widget those agents may not read.

Setting up a pet food subscription

  1. Create auto-ship plans by size

    Set cadences that match consumption (a small-breed bag lasts longer than a large-breed one) and any subscribe-and-save discount, and apply them to your food and litter variants.

  2. Add the purchase-option widget

    The widget renders inside your existing theme so owners can buy once or set up auto-ship from the same product page — no separate checkout or redirect.

  3. Set the cutoff for boxes

    For build-your-own bundles or curated treat boxes, set the cutoff so each order is locked before the recurring charge and before you pack and ship.

  4. Turn on the portal and recovery

    A self-service portal (skip, pause, reschedule, change frequency) and automatic failed-payment recovery are included — critical when the customer can't afford a silent lapse.

Keeping pet food subscribers (reducing churn)

The biggest churn drivers in pet are price, product piling up when a pet eats slower than expected, and failed payments that silently cancel owners who never meant to lapse. Curobi counters each — a self-service portal to reschedule or change frequency so bags never stack up, save flows that offer a pause instead of a cancel when someone's between pets or overstocked, and automatic dunning that retries declined cards and prompts an update before the next feeding is missed. Recovering a failed charge quietly is worth more here than almost any acquisition spend — see churn for the math.

Switching from another app

Moving off a tool that takes a cut of every recurring charge is free: Curobi provides CSV-based migration from Recharge, Appstle, Loop, Bold, or Seal without interrupting active subscriptions. Compare the specifics: vs Recharge, vs Appstle, or vs Loop.

Pet brands FAQ

Is there a Shopify subscription app for pet food brands?
Yes. Consumption-based auto-ship, build-your-own food-and-treat bundles, and curated monthly treat boxes are all native features in Curobi. With 0% transaction fees and CSV migration from Recharge, Appstle, Loop, Bold, or Seal on the Pro plan, it fits pet brands that run high-frequency replenishment and don't want a cut taken from every recurring order.
How does Curobi handle failed payments on pet subscriptions?
Curobi includes automatic dunning: declined cards are retried on a smart schedule and customers are prompted by email to update their payment method before the order is cancelled. Because pet replenishment is a need-it product, quietly recovering a failed charge — rather than losing the subscriber to a silent lapse — is one of the highest-value features for the category.