Recover the revenue failed cards quietly kill
Failed payments are one of the quietest causes of subscription churn: a card expires or is declined, the renewal fails, and a customer who never intended to leave is effectively cancelled. Recovery is the system that fights that — automatic on the Curobi Pro plan.
Curobi's recovery (dunning) automatically retries a failed subscription charge on a smart schedule and sends branded recovery emails prompting the customer to update their payment method, so a recoverable card failure doesn't silently cancel the subscriber.
Curobi retries the failed charge on a smart schedule (cards often succeed on a later attempt) and sends the customer branded emails asking them to update their card. Effective dunning recovers revenue that would otherwise be lost with no acquisition cost — it's saving customers you already have, one of the highest-ROI mechanics in subscription commerce.
Promoting Shop Pay at checkout compounds the effect. Across the industry, merchants who promote Shop Pay tend to see roughly 14–19% fewer payment-failure cancellations than those who don't, because Shop Pay keeps card details current across its network — and Curobi's dunning reclaims the ones that still slip through.
What Recovery gives you
- Automatic dunning on the Pro plan
- Smart-schedule retries of declined charges
- Branded recovery emails prompting a card update
- Recovers revenue with no acquisition cost
- Compounds with Shop Pay's up-to-date card network
Related terms: Dunning, Churn.
Questions merchants ask
- What happens when a subscription payment fails?
- On the Pro plan, Curobi runs automatic dunning: it retries the failed charge on a smart schedule and sends branded recovery emails prompting the customer to update their payment method. This recovers revenue from declines that would otherwise silently churn the subscriber.
- Does using Shop Pay reduce subscription churn?
- It helps. Failed payments are one of the quietest causes of churn — customers who never chose to leave are cancelled by an expired or declined card — and across the industry, merchants who promote Shop Pay as the payment option tend to see roughly 14–19% fewer payment-failure cancellations than those who do not, because Shop Pay keeps card details current across its network. Curobi backs that up on its own side with automatic dunning on the Pro plan: it retries declined charges on a smart schedule and emails customers to update their card, so a recoverable payment failure does not silently end the subscription.