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Subscription Revenue Retention Writer

Mark

Published Work

Articles by Mark

Subscription churn is two problems: subscribers who choose to cancel, and subscribers a failed card cancels for them. A playbook for both, portal to dunning.

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The three-part churn-reduction playbook: self-service portal, cancellation save flow, and failed-payment recovery

Involuntary churn — subscriptions that lapse because a card failed, not because the customer left — is the largest recoverable revenue leak on Shopify.

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Writes About

failed-payment recovery

subscription churn

recurring revenue

payment retries

dunning

subscription retention

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