Product Bundle
A product bundle is a fixed set of products sold together as a single unit — often at a discount versus buying each separately — which can be offered as a one-time purchase or on a recurring subscription.
Bundles package complementary products (a starter kit, a coffee-plus-filters set) into one SKU-like offer. They simplify the buying decision, lift average order value, and make good subscription anchors because the customer commits to the whole set on a recurring basis.
The difference from mix & match is that a bundle is fixed — the merchant defines exactly what's in it — whereas mix & match lets the customer choose the components.
In Curobi, bundles can be sold one-time or on subscription, and subscription plans apply to individual products, specific variants, or entire collections.
