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Tagged: BFCM
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How to keep Black Friday subscribers: a 90-day plan, renewal by renewal
A dated plan for keeping Black Friday subscribers to February: what to send before each renewal, notice before the promo price ends, and how to judge the cohort.
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Black Friday strategy for subscription brands: how to win subscribers who stay
How subscription brands can run Black Friday and Cyber Monday with less risk to retention: offers compared, the renewal discount trap, disclosure and cohort checks.
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Selling gift subscriptions on Shopify, from Black Friday to Christmas
How to sell gift subscriptions on Shopify: five formats compared, who pays, who owns the subscription, when gift orders peak, and how to time the first box.
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Black Friday discount codes on Shopify subscriptions: first order or every renewal?
On Shopify, one setting decides whether a Black Friday code discounts a subscription's first order, a few orders or every renewal. Expiring the code won't stop it.
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