Videos2:20
Five settings that cut subscription box cancellations
Most subscription box churn is not a decision. It is a card that expired, a cupboard that is already full, a week away, and a cancel button that only cancels. This video walks through five settings in Curobi, a Shopify subscription app, that change each of those moments.
In this video
- Tactic 1, skip, not quit: subscribers skip the next order or pause and resume from the customer portal. You switch it on in Settings, Customer portal. On every plan, Free included.
- Tactic 2, a failed card is a fix, not a cancel: Curobi retries on day 2, 4 and 7, emails the subscriber in your brand with a secure Shopify link to update the card, and pauses instead of cancelling if every retry fails.
- Tactic 3, change the order, keep the subscription: swap the product, change the quantity or move the next order date, three switches on the same settings page.
- Tactic 4, cancel opens with a choice: a pause or a skip offered before the cancel goes through, and one optional question asking why. Settings, Retention strategy.
- Tactic 5, learn why and follow up: you write the reasons list, every answer lands in Churn Insights, and Curobi sends a cancelled event to Klaviyo so your own follow-up flow starts from there.
- 0% Curobi transaction fees on every plan.
Key moments
- 0:00Why subscription boxes really get cancelled
- 0:15Five settings in Curobi that change that
- 0:1801 Let them skip, not quit
- 0:3602 Treat a failed card as a fix, not a cancel
- 1:0003 Let the order change, so the subscription doesn't have to
- 1:1304 Make cancel open with a choice
- 1:3205 Learn why they leave, and follow up
- 1:52Five settings, no developer
- 2:05Skip and pause are free, the rest start on Starter
- 2:11Start free on the Shopify App Store
Go deeper
Plans. Skip and pause in the customer portal are on every plan, Free included. Failed-card retries with the card-update email, portal swaps and quantity changes, and the pause or skip offer before cancel are on Starter and up. The cancellation question and reasons list are on every plan; Churn Insights is on Growth and up. The Klaviyo cancelled event is on every plan. Shopify's own payment processing fees still apply. Compare plans.
More videos
All videos
2:37Four decisions to make before you launch a subscription boxHow to Start a Subscription Box Business in 2026 (4 Crucial Steps)
2:45One month of a subscription box business, lived twiceHow to Run a Subscription Box Business on Shopify 2026 (Without the Manual Work)
2:10Curobi in two minutesShopify Subscription App for Subscription Boxes | Curobi
1:15Curobi in 74 secondsShopify Subscription Box App in 74 Seconds | Meet Curobi (2026)
Try it on your own store.
Install free, create one plan, and see it on your own product page. Free up to 50 active subscriptions, 0% transaction fees on every plan.
