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Five settings that cut subscription box cancellations

5 Ways to Cut Subscription Box Cancellations on Shopify (No Developer)

Most subscription box churn is not a decision. It is a card that expired, a cupboard that is already full, a week away, and a cancel button that only cancels. This video walks through five settings in Curobi, a Shopify subscription app, that change each of those moments.

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In this video

  • Tactic 1, skip, not quit: subscribers skip the next order or pause and resume from the customer portal. You switch it on in Settings, Customer portal. On every plan, Free included.
  • Tactic 2, a failed card is a fix, not a cancel: Curobi retries on day 2, 4 and 7, emails the subscriber in your brand with a secure Shopify link to update the card, and pauses instead of cancelling if every retry fails.
  • Tactic 3, change the order, keep the subscription: swap the product, change the quantity or move the next order date, three switches on the same settings page.
  • Tactic 4, cancel opens with a choice: a pause or a skip offered before the cancel goes through, and one optional question asking why. Settings, Retention strategy.
  • Tactic 5, learn why and follow up: you write the reasons list, every answer lands in Churn Insights, and Curobi sends a cancelled event to Klaviyo so your own follow-up flow starts from there.
  • 0% Curobi transaction fees on every plan.

Go deeper

Plans. Skip and pause in the customer portal are on every plan, Free included. Failed-card retries with the card-update email, portal swaps and quantity changes, and the pause or skip offer before cancel are on Starter and up. The cancellation question and reasons list are on every plan; Churn Insights is on Growth and up. The Klaviyo cancelled event is on every plan. Shopify's own payment processing fees still apply. Compare plans.

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