Videos2:37
Four decisions to make before you launch a subscription box
Starting a subscription box? Four decisions define every box: who chooses what goes inside, how often it ships, what it costs and when picks close. Make them before launch and the box runs itself.
This playbook walks through each decision with the trade-offs: curated box vs Build-a-Box vs Mix & Match, a rolling schedule vs fixed calendar billing, a fixed box price vs a price built from the picks, and an edit cutoff with a never-empty fallback. Then it shows how Curobi sets each one up on Shopify.
In this video
- Box type: curated (you choose), Build-a-Box (they pick at one price) or Mix & Match (the price drops as they add)
- Rhythm: rolling renewals, or one charge day with fixed calendar billing
- Price: a fixed box price, or volume discounts at checkout
- Cutoff: when picks lock, and what a subscriber who never picks receives
Key moments
- 0:00Launching a subscription box: the four decisions
- 0:27Decision 1: box type (curated, Build-a-Box, Mix & Match)
- 0:57Decision 2: rhythm (rolling vs fixed calendar billing)
- 1:23Decision 3: price (fixed box price vs volume discounts)
- 1:41Decision 4: order cutoff and the default box
- 2:09Lock the box, check it's safe to send, launch
Go deeper
Plans. Curated boxes, Build-a-Box and fixed calendar billing on Pro; Mix & Match on Business and up. 0% Curobi transaction fees. Compare plans.
Questions this video answers
- What should I decide before launching a subscription box?
- Four things: the box type (curated, build-your-own or mix and match), the shipping rhythm, the pricing model and the cutoff when picks lock before each charge.
- What happens if a Build-a-Box subscriber never picks?
- In Curobi they get last period's picks filtered to the current menu, or a default box from the top of your menu. Never an empty box.
- What is a subscription box cutoff?
- The day picks lock, a few days before the charge, so nothing changes after you've packed. In Curobi you set it as an edit cutoff in days.
Shorts from this video
Under a minute each, on one part of the video.
Starting a Subscription Box? Make These 4 Decisions First
Launching a subscription box? Decide four things first: the box type (curated, Build-a-Box or Mix & Match), the rhythm (rolling, or one charge day if you choose a fixed calendar), the price (fixed or built from the picks) and the cutoff when picks lock.
3 Ways to Sell a Subscription Box: Curated, Build-a-Box, Mix & Match
One box, three ways to sell it. Curated: you choose and they discover something new. Build-a-Box: they pick from your menu at one fixed price. Mix & Match: they pick and the price drops as they add. All three in one Shopify app, with 0% Curobi transaction fees.
More videos
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2:45One month of a subscription box business, lived twiceHow to Run a Subscription Box Business on Shopify 2026 (Without the Manual Work)
2:10Curobi in two minutesShopify Subscription App for Subscription Boxes | Curobi
1:15Curobi in 74 secondsShopify Subscription Box App in 74 Seconds | Meet Curobi (2026)
2:22Where a box business loses subscribers, and what Curobi doesStop Losing Subscribers on Shopify: Curobi Subscription App Explained
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