Videos2:22
Sell a box on subscription when Shopify's bundles can't
Can you sell a bundle on subscription in Shopify? Not with Shopify's own bundles: Shopify's developer docs say bundles can't be sold with selling plans, and a subscription is a selling plan. This video shows how Curobi sells a subscription box anyway, three ways: curated boxes, Build-a-Box and Mix & Match.
The trick is simple. The box is one product on a Shopify subscription plan, and the products inside it are written onto every renewal order as real line items. Stock goes down for each product, your 3PL sees the real SKUs, and it is still Shopify checkout and a Shopify subscription contract.
In this video
- Why Shopify bundles and subscriptions don't mix, quoted from Shopify's own docs
- How one box product carries the plan and the contents ride along on every renewal
- Curated box: you choose this month's products, plan the next three, lock and publish, and every subscriber's renewal gets that box
- Safe-to-send check against your live stock before the box ships
- Build-a-Box: you set minimum items, maximum items and an editing cutoff; subscribers pick in their account each cycle, one-time buyers pick on the product page, and the price stays the same
- Mix & Match: categories you define and volume tiers you set, applied at checkout by a Shopify discount function, one time or on subscription
- One theme block for all three, sold as a subscription or one time
- 0% Curobi transaction fees on every plan
Key moments
- 0:00Can you sell a bundle on subscription in Shopify?
- 0:24How Curobi sells a box on subscription
- 0:4501 Curated box: you choose what ships
- 1:1002 Build-a-Box: subscribers pick inside your rules
- 1:3703 Mix & Match: volume discounts at checkout
- 1:54Three box types, one theme block, 0% Curobi fees
- 2:08Boxes on Pro: try a curated box free
Go deeper
Plans. Curated boxes and Build-a-Box are on Pro; Mix & Match is on Business and up. 0% Curobi transaction fees on every plan. Shopify's own payment processing fees still apply. Compare plans.
Questions this video answers
- Can you sell Shopify bundles on subscription?
- Not with Shopify's own bundles. Shopify's developer docs say "Bundles can't be sold with selling plans, such as subscriptions, pre-orders, and try-before-you-buy." Curobi works around it by selling the box as one product on a subscription plan and adding the box contents to each renewal order.
- Does Curobi make Shopify Bundles-app bundles subscribable?
- No. Curobi does not change Shopify's bundles. It uses its own box product, so the subscription sits on one product and the contents are added as $0 line items on every renewal.
- Does inventory go down for the products inside a subscription box?
- Yes. The contents are real line items on each renewal order, so stock decreases per product and your warehouse or 3PL sees the real SKUs.
- Can subscribers choose what goes in their box?
- Yes, with Build-a-Box. You set minimum and maximum items and an editing cutoff. Subscribers pick in their account every cycle, editing closes at the cutoff so you can pack, and the box price stays the same whatever they choose.
- What is the difference between a curated box, Build-a-Box and Mix & Match?
- In a curated box you choose the products and every subscriber gets the same box. In Build-a-Box the subscriber picks from your menu at one fixed price. In Mix & Match the shopper builds a bundle from your categories and gets a volume discount at checkout.
- Which Curobi plan includes subscription boxes?
- Curated boxes and Build-a-Box are on Pro, and a curated box can be tried in the one-time 14-day free trial. Mix & Match is on Business and up.
More videos
All videos
2:20Five settings that cut subscription box cancellations5 Ways to Cut Subscription Box Cancellations on Shopify (No Developer)
2:37Four decisions to make before you launch a subscription boxHow to Start a Subscription Box Business in 2026 (4 Crucial Steps)
2:45One month of a subscription box business, lived twiceHow to Run a Subscription Box Business on Shopify 2026 (Without the Manual Work)
2:10Curobi in two minutesShopify Subscription App for Subscription Boxes | Curobi
Try it on your own store.
Install free, create one plan, and see it on your own product page. Free up to 50 active subscriptions, 0% transaction fees on every plan.